
In little more than two generations the Philippines has seen nearly all its jungle vanish. With little regard to the future, loggers and squatters have destroyed watersheds. The inevitable result has been landslides sweeping away topsoil. In 1995 agricultural engineer Justino Arboleda started Juboken Enterprise to combat soil erosion. The company makes nets that act as surrogate tree roots by holding loose soils together. Joboken's coconut plantations provide the fibre. The nets are made from waste coconut husks: an eco-friendly solution to a developing eco-disaster. The 'coconets' were rapidly taken up throughout the Philippines, and Arboleda began to develop other uses for the different waste products generated on his coconut farms. These included doormats, stuffing for car seats and mattresses, and fertiliser (made from coconut dust) suitable for organic farms. But the flagship product is still going strong: coconets are now being produced at a rate of 30,000 square metres per month for markets throughout the world. This continuing success has improved the lives of more than 1500 families in the Philippines: each family involved in the project earns an additional income of around US$5 dollars per day. These achievements have been honoured by the President of the Philippines, who in 2004 presented Juboken Enterprise with a special award.
When the World Challenge competition launched in January 2005 nobody anticipated how successful it would become. 457 nominations were received from 77 different countries for a diverse range of projects around the world. From Uganda to the Ukraine, Vanuatu to Zambia nominations came in from right across the globe. Over 122,000 people voted for their favourite project – a staggering amount – proving just how passionate people are about social, environmental and community issues.
After much discussion and deliberation our expert judging panel were able to whittle down the nominations to just 12 projects. A short film on each of the 12 finalists was broadcast on BBC World and showcased in Newsweek. Votes from the public poured in from around the world until the deadline drew to a close and a winner was finally found!
Representatives from the top three projects Coconets, Fat Chance and Reef Rehab were invited to attend the Award Ceremony held in London in November 2005. After a nail-biting wait the winner was finally announced. Coconets, a project from the Philippines called Juboken Enterprises, which develops eco-friendly nets to prevent soil erosion, proved to be the public’s favourite. An ecstatic Coconets collected their award of US $20,000 to help develop their project even further.
Receiving the honour, Justino Arboleda, from Juboken Enterprises, said: “I am thrilled to accept this award. To have won The World Challenge competition is a great honour for us and for our country, and we are very proud to have been recognised over so many other inspiring projects.”
Roxanne Decyk, Director of Corporate Affairs, Shell, said: “Shell is delighted to be involved in The World Challenge. What is remarkable about this competition is the passion and determination of the individuals involved. We would like to congratulate Juboken Enterprises, along with the runners-up and finalists. Without their innovation and drive, The World Challenge would not have been such a success.”